How Twitter’s 280 Character Increase Can Work for Your Business

It’s official. Our Twitter timelines have doubled in size. All tweets will now fit 280 characters, up from 140.  The new limit rolled out to Twitter users in almost all 40 languages.   This is a big move for Twitter and can be an even bigger move for your business.  The increase in characters shifts the focus directly on content. With the new increase you can create lengthier tweets that spark more conversation and keeps your audience more engage. Of course this could have been achieved with the 140 character limit and likely already has for many, depending on your demographic.  But, with 280 characters, you are now able make more concise tweets that offer more insight about your brand without the worry of limits or having to overstate the matter over a spread of two or more tweets.

People love to talk about what’s trending. People love to share. What better way to get your business thriving than by sharing more content with your target audience.  Think of it this way, now you are able to discuss a lot more in greater detail about your products, services and current promotions.  The better the quality of content shared in your tweet, the bigger boost you’ll see in the long-term as people learn to come to you for information.

The boost also places more emphasis on the use of hashtags which is very important when promoting your business on he Twitter platform. Hashtags increase visibility in search engine rankings and is very effective when used to promote an event for business purposes. This not only allows small business owners and bloggers to expand their new customer base but it also generates more leads without you having to pay for them. How’s that for an Aha! moment?

A Few Useful Marketing Tips To Help Utilize the 280 Character Increase